There’s a reason why the job outlook for web developers is expected to increase by 23% over the next decade. These professionals can make the difference between a successful website and a failure.
Unfortunately, many businesses still try to tackle making a website themselves using website templates. This can lead to disastrous results. That’s why we created this guide of web design tips.
In it, we’ll be going over some of the many benefits that come when you working with a web design company. That way, you can decide whether or not it’s worth it for your operations. Let’s get started!
What Does a Web Design Company Do?
Before we learn about the benefits of a web design company it’s important to first understand exactly what they do. Web designers ensure that websites not only look great but also feel great to use.
Typically, this involves coming up with an initial design, then executing it to meet the objectives of the client. Some clients want a barebones website that serves as a touching stone for clients.
Others want a fully interactive site that drives traffic. While everyone’s needs are different, these are some of the common elements that web design companies work with:
- The layout of the website
- Images
- The color scheme on the pages
- Typography
- Overall visual hierarchy
- Readability
- Navigation
- Content
When you combine all of these elements effectively it leads to successful web design. Web design also typically helps with any maintenance that’s needed after the website is live.
Now that we know what a web design company does let’s take a closer look at some of the specific benefits that come with hiring one.
Benefit #1: Better Website Design
Yes, website templates are easy and simple. But they also lead to website designs that are boring and basic. As such, if you want your website to stand out from the competition they likely aren’t the best option for you.
Website designers have two things you need for a unique, successful website. First, they have an eye for design. This is something that both requires instinct and training to notice.
Website design companies know what works and what doesn’t. They also stay up-to-date on the latest design trends so you can keep your site clean and modern.
Second, they have the technical know-how to execute your design plan. Good website design requires coding, photo editing, and testing skills.
These are all things that the average business owner has no idea how to do. So, while it might sound obvious, quality web designers lead to better website designs.
Benefit #2: Makes Your Website Faster
For better or worse, people these days have little patience when it comes to website speed. Unfortunately, internet speed isn’t the only factor when it comes to accessing a website.
If a website is optimized properly, it can lead to longer wait times. Sometimes it can just be seconds. Sadly, that’s often enough to lose a significant portion of the traffic visiting your site.
You can solve this problem by getting a website designer to install third-party tools and other types of plug-ins on your website. The way your site is coded by the developer also has an impact on speed.
So a good company will get into the nitty-gritty bone work to optimize your speed. That way, you never lose potential clients from performance issues.
Benefit #3: Makes Website Mobile-Friendly
Did you know that ninety million Americans use mobile pay apps? These days, people use these apps almost just as much as website browsers. And, if they’re not doing that, then they’re accessing your website from a mobile internet browser.
However, this fact can be a problem if you don’t hire a quality web design company. Why? Just because your website services work well on your computer doesn’t mean that they will work well on a mobile device or app.
If you aren’t careful your company website could be potentially useless on a mobile phone. That means that you’re missing out on a huge percentage of potential customers.
A good web design company will ensure that they factor in usability on both desktops and mobile devices. That way, things run smoothly no matter which option your traffic chooses.
Benefit #4: Saves You Time
Many small businesses think they can save a lot of money simply by designing their business website on their own. However, this simply isn’t the case.
The reality is that making a website is going to eat valuable time for either you or one of your employees. And, as any business owner knows, time equals money.
If you don’t have experience with web design, then even using a website design template will eat up hours of your time. What do you get for your hard work? A basic website that is likely barely function.
So give yourself a break and hire a professional instead. It’s a better use of your money and ensures that your website looks and works great.
Benefit #5: Can Optimize Your Website
There’s a reason why the SEO industry is expected to reach $99.4 billion in value by the year 2027. If your website is on the first page of results of sites like Google it will significantly improve the amount of traffic you receive.
That, in turn, will lead to more business. Sadly, if you’re designing a website yourself, search engine optimization is likely the last thing on your mind. A good web designer can fix this problem.
They can optimize your metadata to contain keywords that your customers are searching for. What’s more, they can create content that will place your website in front of eager searchers’ eyes.
This is a benefit you just don’t get when you try to tackle design on your own.
Benefit #6: Ongoing Support
If you create a website on your own, and a problem occurs, what do you do? You’ll likely spend hours researching the problem, then break it down and hire a professional to help you.
Again, this is wasted time and money. Luckily, this isn’t a problem when you go with a good web design company. These companies provide ongoing maintenance and monitor the status of your website.
If a problem occurs, they’ll act immediately to feed it. That way, you aren’t wasting money on IT help. You’re also not losing clients because your website is down due to a preventable problem.
Benefit #7: Stay Ahead of the Competition
These days, even the most niche business has competition they need to worry about. Because of this fact, you need to do everything possible to distinguish yourself from the competition.
A good website is a great place to start with this. Which business are you more likely to check out? One with a basic, boring website that contains little to no information? Or the one featuring cutting-edge content and design?
A web design company can make sure that your website takes advantage of the latest design trends. This, along with your business offerings, will go a long way toward distinguishing yourself from the competition.
How Do You Find the Best Web Design Company?
Hopefully, by now we’ve convinced you that it’s worth investing in a web design company. Unfortunately, not all web design companies are created equally. So how do you avoid wasting money on a subpar business?
First, make sure you read the reviews. This will be a good indication of the average client’s experience. While one or two negative reviews are to be expected, an overwhelming amount should be viewed as a clear red flag.
Next, make sure they have some experience. The more time they have in the industry the more knowledge they’ll be able to apply to your specific website.
Lastly, make sure they have a good portfolio filled with past clients. This will give you a good sense of whether or not their past work fits with your expectations of how your site should look.
Looking for Great Web Design? Contact Wildcat Software Design
We hope this guide helped you learn about spoke of the incredible benefits of working with a web design company. As you can see, the right web developer can make your life easier and lead to a more effective website interface.
But that’s only true if you choose the right one. So how do you find the perfect web design company? Look no further than Wildcat Software Design.
We’re a company that’s passionate about bringing word of new businesses to potential customers and clients. So contact us today to find out what we can do for your website and marketing goals.