Wildcat Blog

What Are the Benefits of Hiring Video Marketing Services?

About 86% of businesses are now using video content as a marketing tool. Meanwhile, 85% of consumers want to see more videos from brands. Creating high-quality video content can help you generate more leads and sales.

In fact, 96% of people watch explainer videos to learn more about products and services. About 70% of those consumers buy from a brand after seeing it on YouTube. 

You don’t have to develop your video content alone, though. Instead, consider requesting video marketing services from a digital marketing firm in Florida.

On the fence? Read on to discover the benefits of requesting video production services today.

Generate Brand Awareness

You’ll struggle to generate leads and sales if consumers aren’t aware your business exists. One of the easiest ways to generate brand awareness is through video marketing. Each time a consumer sees your video content, they’ll become more aware of your brand. 

In time, your brand awareness will grow until consumers begin to associate you with your product, service, or industry. They might recall the catchy jingle in your video or the fun, creative content you created. 

Remaining top-of-mind could help you generate future leads and sales. The next time the consumer wants to purchase your product, they’ll recall your video content.

Consider working with Wildcat Software Design, a full-service video production company in Florida this year. They can help you accomplish your goals. As more people become aware of your brand, they’ll consider shopping from your business before anyone else’s.

Improve Search Engine Rankings

Over 90% of all experiences online start with a search engine. Search engines drive 300% more website traffic to content than social media platforms. Meanwhile, 50% of consumers visit a store after conducting a local search, while about 18% of all local searches lead to purchases within 24 hours. 

Search engine optimization (SEO) can help your website appear at the top of search pages. Ranking at the top of a page will ensure consumers find your business before they reach out to one of your competitors. Appearing at the top of the page can also help you appear more credible than your competitors.

While the results on the first page of a Google search get clicked over 68% of the time, only 7% of users will check the third page of search results. If your site doesn’t appear at the top of the first page, you might not generate the website traffic you are looking for. Your competitors will also have an easier time winning over those leads instead. 

Not many people realize that SEO is important for video content, too. 

Working with a video production company can help you create more video content for SEO purposes. Optimizing your video content could help you rank at the top for specific queries. When consumers search for your product or service online, your video content could appear.

Ranking for a featured snippet with video content will help your content stand out on a search engine results page. While other businesses appear as text rankings, your video content can draw the consumer’s attention. Then, the consumer can click on your video content to visit your website, allowing you to gain a potential lead or sale. 

With SEO, you can appear in front of consumers who already want your offerings. Focusing on your ideal customers can help you create personalized content. You can appeal to their distinct needs and interests to generate more leads and sales.

Since SEO is a cost-effective marketing strategy, it won’t blow through your budget, either. Instead, you can dedicate more money to video marketing services while ensuring you generate results. As your ROI improves, you can set your business up to grow!

As an added bonus, it can take time before someone knocks you down in the search results, as long as you continue with adding relevant content. You can maintain your lead position for years to continue generating brand awareness, traffic, and sales. 

Increase Website Traffic

Relying on video production services in Florida can help you generate more website traffic, too.

You can add video content to multiple digital marketing strategies, including SEO, Google Ads, social media, and email marketing. 

For example, you can share a trailer of your full video on social media or in an email, then direct people to your site to see the full clip. As you generate more website traffic, Google will start increasing your search engine rankings. Higher rankings can help you generate even more traffic in the future. 

Creating video content could help you appeal to on-the-go consumers as well. They might see your video while scrolling through a social media feed or during a Google search. Once they visit your website, they might decide to make a purchase.

Keep Customers Engaged

People have short attention spans. They often skim through long blog posts in search of the information they need. Creating more video content can help you keep consumers engaged. 

You can use videos to educate, inform, or entertain your target audience. You can spark their curiosity or get them excited about an upcoming event. Maybe you want to tell a story or educate them about your products and services.

You can also use video content to simplify complex concepts. Whereas you might lose their attention with a blog post, you can grab and keep the consumer’s attention with a video.

Video content is easy to consume as well, making it easier for consumers to gather the information they need. 

Video content is versatile. You can create different videos based on your goals and needs. With help from a video production company, you can accomplish your goals and stand out.

Learning how to keep your customers engaged with video content could help you remain memorable. Ending your videos with a strong call to action could help you encourage more leads and sales, too. 

Establish Your Credibility

Consider using video production services to give consumers a behind-the-scenes look into your behind. Behind-the-scenes content can help you remain transparent and honest with customers. They might feel more inclined to trust you as a result. 

Generating brand trust could help you gain credibility, too. If consumers think you’re a credible resource, they might choose to rely on your business. Then, you can leverage brand trust to generate fresh leads and sales.

In time, that trust could grow into loyalty. Gaining loyal customers can help you generate repeat sales, boosting your ROI. As you retain customers, you can set your business up to grow long-term. 

Generate Leads and Sales

Adding videos to your website landing pages could increase your conversion rate by up to 86%. Meanwhile, about 50% of consumers search for product videos before making purchases. 

Over 70% of consumers who watch a video on an eCommerce site are more likely to make a purchase as well.

Leveraging video marketing services can help you discover new ways to generate leads and sales. Remember, video content can help you attract new people to your website. As they visit your site, they can learn more about your product or service.

Once they become comfortable with your brand, the consumer might decide to give your business a try, allowing you to generate sales. 

Choosing Wildcat Software Design, a Florida video production services provider, will ensure you’re creating high-quality video content, too. Consumers might feel more inclined to share your video content with others if they’re impressed by the video. As they share your video with friends and family members, you could go viral.

Creating video content could help you expand your reach online. As you gain more brand visibility, you could start attracting new customers to your business. 

One video could give you months’ worth of content to work from, too. Remember, you can share your content on social media, on your website, or in emails. Leveraging your video content can help you accomplish your digital marketing goals while improving your ROI.

Save Time and Money

Creating a high-quality video can take time. That’s time you could spend helping your customers instead. If you find it difficult to create video content alone, consider requesting a video marketing service this year, from a provider like Wildcat Software Design.

You can outline your goals before your video production team gets started. Then, they can determine the best way to accomplish your goals through your content. 

A Florida-based full-service video production team will have all the services and resources you need under one roof. You won’t have to waste time or money hiring multiple companies to create a single video. Instead, you can dedicate more time and money to other projects while a professional team creates your videos for you.  

Leverage Experience and Expertise

If you lack experience creating high-quality videos, turn to a video production agency in Florida, like Wildcat Software Design. Choose an agency with a team of experienced experts. You can leverage their expertise to ensure the best possible video content. 

Working with an experienced team will ensure you don’t make mistakes while planning your production. Instead, you can promote your business, accomplish your goals, and minimize stress. 

Hire Video Marketing Services in Florida and Boost Your Business

Don’t waste time, money, or energy trying to plan a video production alone. Instead, consider requesting professional video marketing services this year. Wildcat Software Design is your Florida full-service video production team and can help promote your brand.

Leveraging their experience and expertise can set your next video marketing strategy up for success. 

Eager to get started? We can’t wait to help.

Contact us today to learn more.