Learn the Basics of Pay-Per-Click (PPC) Marketing
Digital advertising, also known as PPC (Pay Per Click) or more recently called SEM (Search Engine Marketing), can be a powerful tool for driving traffic to your website and increasing sales. It’s important to take a methodical approach in order to maximize your return on investment with your ads.
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What is PPC?
PPC stands for pay-per-click, a model of internet marketing in which advertisers pay a fee each time one of their ads is clicked. Essentially, it’s a way of buying visits to your site, rather than attempting to “earn” those visits organically.
Search engine advertising is one of the most popular forms of PPC. It allows advertisers to bid for ad placement in a search engine’s sponsored links when someone searches on a keyword that is related to their business offering. For example, if we bid on the keyword “PPC software,” our ad might show up in the very top spot on the Google results page.
Services booked through Local Services Ads are automatically insured up to a lifetime cap, which varies by location. Any customer booking this way has the comfort of knowing they can claim the amount of the invoice should they be dissatisfied with the service.
How does PPC Work?
1 Create your profile
Earn the badge that earns more business
If you’re a home service business like a locksmith or painter, you’ll want a Google Guaranteed badge that tells customers Google has verified your business and backs your services.
2 ADJUST YOUR BUDGET
Come back anytime to make changes
Once you’re set up, you can come back to make adjustments through your dashboard. Pause your ads, update your budget, and optimize when you need to.
The advantage of managing the campaign in real-time gives you the opportunity to engage potential new customers/clients at different times. We monitor to see when your audience is most actively searching for your services and run the ads at the best times.
3 Get Verified
Earn the badge that earns more business
Wildcat will help you through the verification process, getting you set up to take advantage of this service. Once approved, we move to the next step of creating a campaign for your business.
4 Book Appointments
Give customers a direct way to reach you
Once your Local Services ad is live, your business will show up with a call or message button so customers are only a tap away. That makes it easy to get new appointments and consultations on your calendar.
How to Tell If a Business is Google Guaranteed
The program adds a green checkmark “badge” underneath the names of qualifying companies. If a customer uses an audio search on Google Assistant or Google Home instead of searching on a screen, there will be an audible confirmation of this guarantee.
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